Most of us want it “NOW”! I was no exception. When I truly decided, this was it, the time was now to truly push pass my fears and live the life I was meant to, I wanted business growth YESTERDAY! I contribute a great deal of my success to providing extreme, jaw-dropping value and GIVING valuable services away. You heard me right! Give it away. Here’s an excerpt from my upcoming ebook “Grow Your Business in 90 Days or Less” which talks about this value principle …..
Give it away? What? Really? Yes, I know what you are thinking, “How can I make money in 90 days or less if I give everything away”? Well it’s proven. In the beginning, Kayne West gave away music tracks. Sean Puffy Combs passed out flyers for music labels for free when he got his start.
Think of it as a worldly, even spiritual principle. In order to attract money & success, you must give some away. Many books such as “The Secret” and “The 4-Hour Work Week” focus heavily on giving as part of the formula to success.
Through it all, most successful entrepreneurs began by giving their product or service away. Giving your product or service away or at a deeply discounted rate offers 4 distinct advantages:
1. It offers market research for free or deeply discounted rate.
When entrepreneurs begin by giving their services away, it minimizes the risk taken on the client’s end. Clients are more inclined to take a risk on a provider that is confident enough to give their services away for a time. With this, it offers entrepreneurs the chance to test their product/services within various industries and professions. Furthermore, it provides the entrepreneur with valuable statistics related to the sell cycle and selling process. How many calls does it take to convert a prospect to a client? What are the best talk tracks to engage the gatekeeper and ultimately speak with the decision maker? Who is the decision maker? What are the product benefits? What do your clients care about? Literally hundreds of questions are answer for no more than expending some sweat equity…..
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